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Tuesday, November 20, 2012

37 European tourists visiting Korca Brewery in Albania

 Korce-19 Nov 2012 - 19:05 37 tourists from France, Austria and Germany have visited the first Albanian Brewery Beer Korca. As he arrived in Korca during a tour of different countries of the world, they had heard of the first Albanian beer, what has driven to seek to learn more about the history of the beer, as they themselves say, has gone beyond the borders of success.
They have stated that they have tried Korca beer just arrived and that of 4 days has become part of their daily menu. Some of them come from the area of Bavaria and have good knowledge of the quality of beer and according to them, it can be compared to European beers to compete naturally this market. Tourists have a close look at Korca brewery premises, are familiar with the investments made and European technology.

Birra Korça is a brewing company, founded in KorçëAlbania, in 1928. The company is a subsidiary of IHB group since 2004. It is the second largest beer producer in Albania.
Birra Korça is the first beer brewed in Albania. The brewery was established in the town of Korçe, Albania, in 1928. It was founded by an Italian investor Umberto Umberti and Selim Mboria a local investor. The initial capital for the company was 950,000 francs. The initial production capacity was 20,000 Hl per year. It produced Blonde Ale Beer, Dark ale, bottled water “Kristal” and ice.[1]
After the end of the World War II and with the establishment of the communist regime in Albania on January 11, 1946 the brewery became property of the Albanian State according to the laws of the time. Several reconstructions and renovations were done in the years 1955, 1957 and 1965 and the production was gradually increased. In April 1994 following the change in the political climate, as well as economic downturn, political and social unrest, followed by the liberalization of the market, in Albania the brewery was sold in auction and was bought by a group of businessmen.
In 2004 the brewery was bought by the businessman Mr. Irfan Hysenbelliu the president of “Birra Korça LLC”. Soon after this a 15 millioneuro (€) investment was made to renovate and renew the factory. Since then the brewery has undergone a deep technological and architectural reconstruction. The traditional design has been preserved by adding new elements of the same style. Using the latest Czech and Italian technology it brews 120.000 hectoliters of beer annually, ten times the output of the old brewery.[2] The water comes from natural springs of Morava Mountain.[3] Birra Korca holds an annual beerfest during the month of August which is the biggest in the region.[4]


Beers under the Korça brand include: Blonde Ale, European type pilsner 4.8-5% abv and Dark Ale a 5-5.2% abv Euro dark lager (dunkel). Birra Korça is sold in bottles 0.5 lit and 0.33 lit also in kegs 30 lit and 50 lit.


“Birra Korça” holds several quality awards. First award was taken in ThessalonikiGreece in the year 1928.[5] In 2007 in LondonEngland the company was awarded the International Quality Crown Award in Golden category from the Executive Chairman of Business Initiative Directions (BID), Mr. Jose E. Prieto.[6] Birra Korça is a holder of ISO 22000certificate which is an international standard intended to be used by organizations within the food chain. It contains traditional quality assurance preventive measures plus preventive food-safety measures. In 2009 in FrankfurtGermany again Birra Korça was awarded with the International Arch of Europe Award in Diamond Category competing against businesses from 178 countries. This prize was handed over to Mr. Kasem Hysenbelli (the representative of Birra Korça) from, Mr. Prieto. Birra Korça has widespread distribution in Albania and is exported to a number of neighboring countries. In 2011 Birra Korca entered the American market and can be purchased at various locations in Massachusetts.[7]



Brewery "Korca" was visited today by the Czech Ambassador in Tirana, Bronislav Tomasova. Czech diplomat praised modern technology as an investment to the European standards. Rated quality of beer "Korca" Tomasova described it as her favored. Factory "Korca Beer" where the first Albanian beers produced, known for its excellent quality already turned into an epicenter of visitors, hosted this time leader of the famous German beer "Bitburger". Its general director praising modern investment, technology, and excellent quality Korca Beer described it as a European standard beer, which is competing strongly in every market.

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